Franz Haas - Alto Adige
FRANZ HAAS VINEARDS AND WINERY
39040 MONTAGNA - BOLZANO
Franz Haas, 7 generations of winemakers..The Franz Haas Winery has endeavoured to show the wines it produces always in the best light. It was established in 1880 and has been handed down through the generations up to now to a Franz Haas.
Around 55 vine-planted hectares are worked, subdivided among owners, renters and assignees. Franz Haas has always been recognised as a great enthusiast and cultivator of themost difficult vine, one that is the most sensitive and repays the greatest: the Pinot Nero.
Not withstanding all the attention, the brainpower, the work, the product isn’t always at the same level as its origins, so the selection oft he Pinot Noir, called „Schweizer“, isn’t always put on the market.
Another detail that makes Franz Haas stand out is the collaboration with the artist Riccardo Schweizer, who designed the labels. He actually painted together with Picasso, Chagall, Cocteau, Paul Éluard oder Le Corbusier.
All the labels were given to Franz by Maria Luisa Manna, as a good omen when he released his wines. The first label Franz chose was the fashionable Pinot Nero Schweizer label, whose first year was ’87, but released in ’90.
Twenty-one years ago, much more traditional, simple labels were used, then the black and gold label came out, and as simple as it was, it certainly had an impact. But apart from the quality of the wine, people began to appreciate this type of label a lot, and even today, twenty years on, they stand out and are remembered on wine shop shelves and restaurant tables.